Store & Ads
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Store & Ads -
Advertising Graphics
Another of my many tasks as a Marketing Designer in C&A, was to also design the graphics that would be the face of the brand to the "outside”. Our brand went beyond the store, and several graphics were needed for different situations as for
example, announcing a soon to open store, a special campaign, simply brand position, etc.
2016-2022
C&A
In-store Retail Graphics
Graphics that were displayed in stores nationwide.
2022
C&A - Jeans displays
The challenge here, was to have the least amount of format/sizes for these graphics, but so that each store no matter the concept or design, had one that fits and looks good.
2020
C&A - Sandals promo
Here I wanted this promo/campaign to remind you of summer and look playful, since it came out around summer break. So I chose vibrant colors, and playful graphics, like these floorgraphics that were some of the actual sandal models. This floorgraphics depending on the store, but would create a path from the entrance of the store up until the display/platform where the product was.
Back to school campaign
This was one of the most important campaigns in the retail calendar, because is when the most amount of jeans got sold, which was and still is the star product for the brand. The inspiration was the 90s aesthetic.
Draft Windows render
Windows Set up Process
Final Windows Set up display